Project VRM

(Page count as of: 2022-07-09 wikiFactor as of: 2020-07-22)

VRM, or vendor relationship management, is the reciprocal of  (CRM). It provides customers with tools for engaging with vendors in ways that work for both parties.

On the same server that used to host Global Voices. Project VRM is a worldwide community of individuals, companies and organizations working on VRM (vendor relationship management) tools, protocols and standards. It is a project of the Berkman Center for Internet and Society at Harvard , and is led by Doc Searls, an alumnus fellow of the Center (he was a fellow there from 2006-2010).

At least conceptually, VRM is the customer-side counterpart of customer relationship management (CRM). VRM tools provide individuals with tools both for independence from vendors and better means for engaging with vendors. The intended result is a productive balance of power and responsibility between vendors and customers — for the good of both — in the marketplace.


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