Businesses in a world of wiki

Businesses in a world of wiki

This article from Asbury Park Press makes an interesting point about how companies will have to manage their PR in the "free-wheeling online world of Wikipedia". It seems to me the writer either doesn’t understand  or is just choosing to focus on a large website, Wikipedia.

What is more interesting to me is what companies and governmental organizations are going to have to do, or not have to do, in a "free-wheeling online world of" wiki.

They mention and the edits to that page on Wikipedia, but what I can imagine is companies having to figure out what to do with an entire wiki dedicated to the  or even to Eli Lilly and Co. itself. This forces transparency. This forces companies to change the way the operate their business. (for example see what SourceWatch is doing in terms of think tanks and the like.) Of course this all centers on the idea that people will embrace the simplistic self organization of wiki, which I excited to see. (see Why wiki is good for work)