Influence 2.0: Difference between revisions
Yaron Koren (talk | contribs) (Changed status to "Dead") |
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{{Wiki | {{Wiki | ||
| | |name=Influence 2.0 | ||
| | |URL=http://influence2.editme.com/ | ||
| | |logo=[[Image:Influence20WikiLogo.JPG|140px]] | ||
| | |recentchanges_URL=http://influence2.editme.com/_Recent | ||
| | |wikinode_URL=No | ||
| | |status=Dead | ||
| | |language=English | ||
| | |editmode=ReadOnly | ||
| | |engine=EditMe | ||
| | |maintopic=Business | ||
}} | }} | ||
==Description== | ==Description== | ||
Revision as of 21:42, 4 April 2012
"ReadOnly" is not in the list (OpenEdit, SaveAfterPreview, LoginToEdit, ConfirmEmail, ByInvitation, Unknown edit mode, Pay to edit, Login via forum, Read-only) of allowed values for the "Wiki edit mode" property.
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Influence 2.0 [{{{recentchanges URL}}} Recent changes] [No WikiNode] [No About] [No Mobile URL] |
|---|---|
| Founded by: | |
| Status: | Dead |
| Language: | English |
| Edit mode: | ReadOnly"ReadOnly" is not in the list (OpenEdit, SaveAfterPreview, LoginToEdit, ConfirmEmail, ByInvitation, Unknown edit mode, Pay to edit, Login via forum, Read-only) of allowed values for the "Wiki edit mode" property. |
| Wiki engine: | EditMe |
| Wiki license: | [[:Category:Wiki {{{license}}}|{{{license}}}]] |
| Main topic: | Business |
Description
Market-facing functions – marketing, public relations, corporate communications, customer service, etc. – all have the same goal: to influence their audience’s perception of and preference for their company’s products.
These days they all face the same problem: the waning effectiveness of decades-old practices, resulting from a technology-spurred cavalcade of new media types, communication channels, and consumer behaviors. To respond successfully, companies must adapt to this larger trend, not just adopt each individual manifestation.
The ascendance of a more complicated, intertwined, and fluid environment will make this change tremendously challenging. Since this trend is already blurring the boundaries between market-facing functions and disciplines we’ve opted not to call this eBook Marketing 2.0. or Media 2.0. but Influence 2.0.