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Influence 2.0: Difference between revisions
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These days, they all face the same problem: the waning effectiveness of decades-old practices, resulting from a technology-spurred cavalcade of new media types, communication channels, and consumer behaviors. To respond successfully, companies must adapt to this larger trend, not just adopt each individual manifestation. | These days, they all face the same problem: the waning effectiveness of decades-old practices, resulting from a technology-spurred cavalcade of new media types, communication channels, and consumer behaviors. To respond successfully, companies must adapt to this larger trend, not just adopt each individual manifestation. | ||
The ascendance of a more complicated, intertwined, and fluid environment will make this change tremendously challenging. | The ascendance of a more complicated, intertwined, and fluid environment will make this change tremendously challenging. Because this trend is already blurring the boundaries between market-facing functions and disciplines, we have opted not to call this eBook <b>Marketting 2.0</b> or <b>Media 2.0</b>, but rather, <b>Influence 2.0</b>. | ||