Influence 2.0: Difference between revisions
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{{Wiki | | {{Wiki | ||
|name=Influence 2.0 | |||
| | |URL=http://influence2.editme.com/ | ||
| | |logo=[[Image:Influence20WikiLogo.JPG|140px]] | ||
|recentchanges URL=http://influence2.editme.com/_Recent | |||
| | |wikinode URL=No | ||
| | |status=Dead | ||
| | |language=English | ||
| | |editmode=Read-only | ||
| | |engine=EditMe | ||
|maintopic=Business | |||
}} | }} | ||
==Description== | ==Description== | ||
Market-facing functions – marketing, public relations, corporate communications, customer service, etc. – all have the same goal: to influence their audience’s perception of and preference for their company’s products. | Market-facing functions – marketing, public relations, corporate communications, customer service, etc. – all have the same goal: to influence their audience’s perception of and preference for their company’s products. | ||
These days they all face the same problem: the waning effectiveness of decades-old practices, resulting from a technology-spurred cavalcade of new media types, communication channels, and consumer behaviors. To respond successfully, companies must adapt to this larger trend, not just adopt each individual manifestation. | These days they all face the same problem: the waning effectiveness of decades-old practices, resulting from a technology-spurred cavalcade of new media types, communication channels, and consumer behaviors. To respond successfully, companies must adapt to this larger trend, not just adopt each individual manifestation. | ||
The ascendance of a more complicated, intertwined, and fluid environment will make this change tremendously challenging. Since this trend is already blurring the boundaries between market-facing functions and disciplines we’ve opted not to call this eBook | The ascendance of a more complicated, intertwined, and fluid environment will make this change tremendously challenging. Since this trend is already blurring the boundaries between market-facing functions and disciplines we’ve opted not to call this eBook '''Marketing 2.0.''' or '''Media 2.0.''' but '''Influence 2.0'''. | ||
Latest revision as of 05:12, 31 December 2025
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Influence 2.0 Recent changes [No WikiNode] [No About] [No Mobile URL] |
|---|---|
| Status: | Dead |
| Language: | English |
| Edit mode: | Read-only |
| Wiki engine: | EditMe |
| Wiki license: | [[:Category:Wiki {{{license}}}|{{{license}}}]] |
| Main topic: | Business |
Description[edit]
Market-facing functions – marketing, public relations, corporate communications, customer service, etc. – all have the same goal: to influence their audience’s perception of and preference for their company’s products.
These days they all face the same problem: the waning effectiveness of decades-old practices, resulting from a technology-spurred cavalcade of new media types, communication channels, and consumer behaviors. To respond successfully, companies must adapt to this larger trend, not just adopt each individual manifestation.
The ascendance of a more complicated, intertwined, and fluid environment will make this change tremendously challenging. Since this trend is already blurring the boundaries between market-facing functions and disciplines we’ve opted not to call this eBook Marketing 2.0. or Media 2.0. but Influence 2.0.