Influence 2.0: Difference between revisions
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Yaron Koren (talk | contribs) (Changed status to "Dead") |
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{{Wiki | | {{Wiki | ||
|wiki_name=Influence 2.0 | |||
| wiki_URL | |wiki_URL=http://influence2.editme.com/ | ||
| wiki_recentchanges_URL = http://influence2.editme.com/_Recent | |wiki_logo=[[Image:Influence20WikiLogo.JPG|140px]] | ||
| wiki_wikinode_URL | |wiki_recentchanges_URL=http://influence2.editme.com/_Recent | ||
| wiki_status | |wiki_wikinode_URL=No | ||
| wiki_language | |wiki_status=Dead | ||
| wiki_editmode | |wiki_language=English | ||
| wiki_engine | |wiki_editmode=ReadOnly | ||
| wiki_maintopic | |wiki_engine=EditMe | ||
|wiki_maintopic=Business | |||
}} | }} | ||
==Description== | ==Description== | ||
Revision as of 00:56, 5 March 2012
| [{{{URL}}} {{{logo}}}] | [{{{URL}}} Influence 2.0] [{{{recentchanges URL}}} Recent changes] [No WikiNode] [No About] [No Mobile URL] |
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| Status: | [[:Category:{{{status}}}|{{{status}}}]] |
| Language: | [[:Category:Wiki {{{language}}}|{{{language}}}]] |
| Edit mode: | [[:Category:{{{editmode}}}|{{{editmode}}}]] |
| Wiki engine: | [[:Category:{{{engine}}}|{{{engine}}}]] |
| Wiki license: | [[:Category:Wiki {{{license}}}|{{{license}}}]] |
| Main topic: | [[:Category:{{{maintopic}}}|{{{maintopic}}}]] |
Description
Market-facing functions – marketing, public relations, corporate communications, customer service, etc. – all have the same goal: to influence their audience’s perception of and preference for their company’s products.
These days they all face the same problem: the waning effectiveness of decades-old practices, resulting from a technology-spurred cavalcade of new media types, communication channels, and consumer behaviors. To respond successfully, companies must adapt to this larger trend, not just adopt each individual manifestation.
The ascendance of a more complicated, intertwined, and fluid environment will make this change tremendously challenging. Since this trend is already blurring the boundaries between market-facing functions and disciplines we’ve opted not to call this eBook Marketing 2.0. or Media 2.0. but Influence 2.0.