Influence 2.0: Difference between revisions

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Revision as of 22:11, 4 April 2012

Influence20WikiLogo.JPG Influence 2.0
Recent changes
[No WikiNode]
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Founded by:
Status: Dead
Language: English
Edit mode: ReadOnly"ReadOnly" is not in the list (OpenEdit, SaveAfterPreview, LoginToEdit, ConfirmEmail, ByInvitation, Unknown edit mode, Pay to edit, Login via forum, Read-only) of allowed values for the "Wiki edit mode" property.
Wiki engine: EditMe
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Main topic: Business

Description

Market-facing functions – marketing, public relations, corporate communications, customer service, etc. – all have the same goal: to influence their audience’s perception of and preference for their company’s products.

These days they all face the same problem: the waning effectiveness of decades-old practices, resulting from a technology-spurred cavalcade of new media types, communication channels, and consumer behaviors. To respond successfully, companies must adapt to this larger trend, not just adopt each individual manifestation.

The ascendance of a more complicated, intertwined, and fluid environment will make this change tremendously challenging. Since this trend is already blurring the boundaries between market-facing functions and disciplines we’ve opted not to call this eBook Marketing 2.0. or Media 2.0. but Influence 2.0.