Influence 2.0: Difference between revisions
m (Text replace - "(\|) *wiki_" to "$1") |
m (Text replace - "(recentchanges|wikinode)_URL" to "$1 URL") |
||
| Line 3: | Line 3: | ||
|URL=http://influence2.editme.com/ | |URL=http://influence2.editme.com/ | ||
|logo=[[Image:Influence20WikiLogo.JPG|140px]] | |logo=[[Image:Influence20WikiLogo.JPG|140px]] | ||
| | |recentchanges URL=http://influence2.editme.com/_Recent | ||
| | |wikinode URL=No | ||
|status=Dead | |status=Dead | ||
|language=English | |language=English | ||
Revision as of 22:11, 4 April 2012
|
Influence 2.0 Recent changes [No WikiNode] [No About] [No Mobile URL] |
|---|---|
| Founded by: | |
| Status: | Dead |
| Language: | English |
| Edit mode: | ReadOnly"ReadOnly" is not in the list (OpenEdit, SaveAfterPreview, LoginToEdit, ConfirmEmail, ByInvitation, Unknown edit mode, Pay to edit, Login via forum, Read-only) of allowed values for the "Wiki edit mode" property. |
| Wiki engine: | EditMe |
| Wiki license: | [[:Category:Wiki {{{license}}}|{{{license}}}]] |
| Main topic: | Business |
Description
Market-facing functions – marketing, public relations, corporate communications, customer service, etc. – all have the same goal: to influence their audience’s perception of and preference for their company’s products.
These days they all face the same problem: the waning effectiveness of decades-old practices, resulting from a technology-spurred cavalcade of new media types, communication channels, and consumer behaviors. To respond successfully, companies must adapt to this larger trend, not just adopt each individual manifestation.
The ascendance of a more complicated, intertwined, and fluid environment will make this change tremendously challenging. Since this trend is already blurring the boundaries between market-facing functions and disciplines we’ve opted not to call this eBook Marketing 2.0. or Media 2.0. but Influence 2.0.