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[[image:HoozeLogo-tm.jpg|left|150px]]At OSCamp this morning, I spent some time with Ethan McCutchen and Lewis Hoffman learning more about the Hooze.com and wagging. Hooze is focused on consumers and in particular, helping them create a shared and voice which may point companies in a directions that are more aligned with their consumers. Imagine having access to a huge collaboratively built database of consumer experience right at the point of purchase — that would be valuable.
[[image:HoozeLogo-tm.jpg|left|150px]]At OSCamp this morning, I spent some time with Ethan McCutchen and Lewis Hoffman learning more about the Hooze.com and wagging. Hooze is focused on consumers and in particular, helping them create a shared and voice which may point companies in a directions that are more aligned with their consumers. Imagine having access to a huge collaboratively built database of consumer experience right at the point of purchase — that would be valuable.


The underlying technology is a wiki of sorts, but because it leverages tagging and “cards”, they call it “wagging” (wiki+tagging). Cute. Not to mention that it has the “tail wagging the dog” feeling which sends a good grass roots message. In the wagging environment, each tag you create has a snippet of information attached to it, like a card or a page. But the power is created when you combine tags. So if there was a tag for “Ray King” and a tag for “Razr”, then I would naturally put my experience with Razr’s on that page. Once there is a critical mass of this information, then looking up any topic brings up a rich subset of other related topics. I look forward to watching this get off the ground. There’s more information on wagging at their system site, WagN.  <small>[[RecentChanges.info/Hooze Beta|read more]]</small>
The underlying technology ... <small>[[RecentChanges.info/Hooze Beta|read more]]</small>


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