Influence 2.0
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Influence 2.0 [{{{recentchanges URL}}} Recent changes] [No WikiNode] [No About] [No Mobile URL] |
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| Founded by: | |
| Status: | Dead |
| Language: | English |
| Edit mode: | ReadOnly"ReadOnly" is not in the list (OpenEdit, SaveAfterPreview, LoginToEdit, ConfirmEmail, ByInvitation, Unknown edit mode, Pay to edit, Login via forum, Read-only) of allowed values for the "Wiki edit mode" property. |
| Wiki engine: | EditMe |
| Wiki license: | [[:Category:Wiki {{{license}}}|{{{license}}}]] |
| Main topic: | Business |
Description
Market-facing functions – marketing, public relations, corporate communications, customer service, etc. – all have the same goal: to influence their audience’s perception of and preference for their company’s products.
These days they all face the same problem: the waning effectiveness of decades-old practices, resulting from a technology-spurred cavalcade of new media types, communication channels, and consumer behaviors. To respond successfully, companies must adapt to this larger trend, not just adopt each individual manifestation.
The ascendance of a more complicated, intertwined, and fluid environment will make this change tremendously challenging. Since this trend is already blurring the boundaries between market-facing functions and disciplines we’ve opted not to call this eBook Marketing 2.0. or Media 2.0. but Influence 2.0.