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[[image:HoozeLogo-tm.jpg|left|150px]]At OSCamp this morning, I spent some time with [[EthanMcCutchen]] and [[LewisHoffman]] learning more about the Hooze.com and wagging. [[Hooze]] is focused on consumers and in particular, helping them create a shared and voice which may point companies in a directions that are more aligned with their consumers. Imagine having access to a huge collaboratively built database of consumer experience right at the point of purchase — that would be valuable.