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The company was founded in 2005 and is based on Wall Street in New York City. For several years, the company relied on advertising as its sole source of revenue. In mid-2009, Cellufun added a new revenue stream by introducing a premium virtual currency called "FunCoins" to compliment the existing "earned" currency called Cellupoints. While all of Cellufun's games and applications remained free to play, the introduction of FunCoins opened up some premium content such as unique avatar clothes and special in-game advantages to those who wished to purchase the new currency. Cellufun's emphasis on community-driven mobile games and applications has created a community that, as of July 2009, consisted of over 2 million registered users | The company was founded in 2005 and is based on Wall Street in New York City. For several years, the company relied on advertising as its sole source of revenue. In mid-2009, Cellufun added a new revenue stream by introducing a premium virtual currency called "FunCoins" to compliment the existing "earned" currency called Cellupoints. While all of Cellufun's games and applications remained free to play, the introduction of FunCoins opened up some premium content such as unique avatar clothes and special in-game advantages to those who wished to purchase the new currency. Cellufun's emphasis on community-driven mobile games and applications has created a community that, as of July 2009, consisted of over 2 million registered users | ||
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