Hooze Beta
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Hooze Beta:
At OSCamp this morning, I spent some time with Ethan McCutchen and Lewis Hoffman learning more about the Hooze.com and wagging. Hooze is focused on consumers and in particular, helping them create a shared and voice which may point companies in a directions that are more aligned with their consumers. Imagine having access to a huge collaboratively built database of consumer experience right at the point of purchase — that would be valuable.
The underlying technology is a wiki of sorts, but because it leverages tagging and 'cards', they call it 'wagging' (wiki+tagging). Cute. Not to mention that it has the 'tail wagging the dog' feeling which sends a good grass roots message. In the wagging environment, each tag you create has a snippet of information attached to it, like a card or a page. But the power is created when you combine tags. So if there was a tag for 'Ray King' and a tag for 'Razr', then I would naturally put my experience with Razr's on that page. Once there is a critical mass of this information, then looking up any topic brings up a rich subset of other related topics. I look forward to watching this get off the ground. There's more information on wagging at their system site, WagN.